JLRV partners with Carilion Children’s for drive-thru toy drive:
The 2020 holiday season was unlike any other, but one thing remained the same: the Junior League of Roanoke Valley’s commitment to giving back to our neighbors and community.
The JLRV has a long history with Ronald McDonald House Charities of Southwest Virginia, dating back to the 1970s when the League began the work of helping to found the local Ronald McDonald House. With those giving and volunteer opportunities unavailable during the 2020 holiday season because of COVID-19 restrictions, the JLRV set their sights on a new endeavor: the first JLRV drive-thru toy drive in partnership with Carilion Children’s.
After learning that COVID-19 guidelines would heavily impact children staying at Carilion for the holidays and that toy drives weren’t likely due to employees of corporate sponsors being remote, the JLRV stepped up and asked the community to help. Following safety guidelines, the League held a drive-thru toy drive over three weekends outside of Roanoke’s Tanglewood Mall.
The three-week event collected more than 3,000 toys and other needed items as well as more than $1,800 in monetary donations. Any toys not distributed during the holidays will be given to young patients throughout the year.
“We were able to step in once we saw the need and we put toy drive together really fast, which I think is what makes the Junior League so special, powerful and unique: that we’re able to see a need and come together to meet that need very quickly,” said Jenna Zibton, JLRV President.
In addition to the drive, the JLRV’s New Member class also put together 200 craft kits for children to help patients engage their creative side during their time in the hospital.
A big thanks to Wheeler Broadcasting for being the toy drive media sponsors.
Thank you to Lawrence Moving for providing trucks, boxes, and transportation of toys to Carilion!