The Little Black Dress Initiative

The Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic LBD or all black clothing to raise awareness about poverty and its effects on women in our area. Participants wear the same outfit for one week, and are encouraged to harness the power of their social media platforms to drive online donations, which are then put back into grants that the JLRV distributes within the Roanoke Valley. The funds raised make possible the work and mission of the Junior League: promoting voluntarism, developing the potential of woman, and improving communities through the effective action and leadership of trained volunteers.


The JLRV is participating in the LBDI to bring awareness to our focus of addressing poverty by connecting the community to existing resources, and removing barriers to healthcare and food.


 Poverty is a problem in the Roanoke Valley impacting individuals, families, children, and senior citizens. There are pockets of food deserts in our region where people cannot get access to fresh, healthy food, or rely on transportation to doctors appointments. Many free or subsidized healthcare services have long waiting lists and are unable to see patients when they need care. Our goal is to collaborate and build partnerships within the Roanoke Valley connecting people to the resources they need.