The Little Black Dress Initiative

The Little Black Dress Initiative (LBDI) is a week-long, social media driven fundraising campaign that uses the iconic LBD to raise awareness about poverty and its effects on women in our area.  Participants wear the same LBD for one week, and are encouraged to harness the power of their social media platforms to drive online donations, which are then put back into grants that the JLRV distributes within the Roanoke Valley.  The funds raised make possible the work and mission of the Junior League: promoting voluntarism, developing the potential of woman, and improving communities through the effecive action and leadership of trained volunteers.
The JLRV is participating in the LBDI to bring awareness to our focus of addressing poverty by connecting the community to existing resources, and removing barriers to healthcare and food.  

Poverty is a real problem in the Roanoke Valley impacting individuals, families, children, and senior citizens. There are pockets of food deserts where people cannot get access to fresh, healthy food. Transportation to doctors appointments can also be an issue. Many free or subsidized healthcare services have long waiting lists and are unable to see patients when they need care.

Our goal is to collaborate and build partnerships within the Roanoke Valley connecting people to the resources they need.  The funds raised will go towards making this happen in this community.  

#TheLBDI

Junior League of Roanoke Valley

The Jefferson Center
541 Luck Avenue, Suite 317
Roanoke, Virginia 24016
(p) 540-343-3663
(f) 540-795-5419 

info@jlrv.org

Office Hours:

Monday - Friday from 8 a.m. - 2 p.m.

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